Product Photography Tips: How to Shoot Like a Pro

Did you know that 99% of all purchases come from an emotional response, like how an item will make you feel?

For this reason alone, product photography is an important aspect of your marketing strategy. With the need for the best photographs possible taken and used for your product, the images you decide to use for your marketing strategy can make all the difference as to whether someone is more likely to buy your product or choose a different one.

The Importance of Product Photography

Product photography is everywhere. Every product you see online has a well thought out process as to how it was taken. For example, if you are looking for an expensive watch, you would expect the images of the product to be taken in a photoshoot or studio with the best equipment over a few days.

But that doesn’t have to be the case, you can take perfectly good product photographs with your smartphone or camera. If your marketing strategy doesn’t allow for expensive studio time or the ability to hire a photographer, you can adapt them to take the photographs in your home.

It totally depends on what you are taking images of and what your marketing strategy calls for. If you are looking to take images for a product on Amazon, on Facebook marketplace, Etsy, your website, or a 50ft billboard. Each example would require a different level of photography and quality. No matter what you are using your product photography for we have put together a list of tips and tricks to help you create the best product photography.


Best Equipment for Product Photography

Depending on what you are going to use your product photography for depends on the type of equipment you should use.

If you are using images in your marketing strategy for social media marketing, it would be perfectly acceptable to use your smartphone camera to take the images. This will then allow for easy editing on your phone through apps such as Instagram or Mobile Lightroom. Then you can save your image and upload it straight from your phone.

If you are looking to use your product photography for marketing your products in adverts or where it needs to be printed or enlarged. It would be better to use a DSLR camera where you can enlarge the image without losing the quality.

What to do Before Taking Your Photographs

The first thing you should do before you take your images is to plan what you want your images to look like and how many images you are going to need. Will you take your shots from above, will you take a close up of an area of the image or side images?

Instead of wasting time taking images you will never use, you can have a plan set before you start taking images. This will save time and you will only take the images you need. If you are going to use a studio and photographer to take your images, having a plan will save you time and money when paying for the studio time and photographer.

You should also decide if you require any props or additional items for your images and what kind of lighting you may require. Do you want your images on a white background or a colored one? These are all questions you should be asking yourself before you start taking the images.

DIY Product Photography Hacks

You don’t have to spend a fortune to take great images. With some forward planning and creativity the following things will help you:

  • Make your own backlight using a sheet or a white canvas.
  • Use fairy lights to brighten the background or different colored ones to create unique effects.
  • You can make a flash diffuser with a piece of paper and stick tape and attach it to the top of your camera.
  • You can use plastic bottles with different colored pieces of cellophane inside.
  • You can even build a DIY lightbox where you can put the product inside and take the image from above.

5 Tips When Taking Your Images

When you are ready to take your images remember these 5 tips and tricks to get you started:

  • Make sure the lens of your camera is clean especially if you are using a smartphone.
  • Test out the modes of your camera before you begin so you know exactly what mode you are going to use.
  • Test your lighting and make adjustments if necessary, if you are shooting outside make sure you account for the sun and where the shadows will fall. Also, avoid taking images with the sun shining straight onto your product.
  • Avoid using the zoom when possible. This will lower the quality of your images especially if you are taking the images on a smartphone.
  • Use a tripod or camera stand where possible to avoid moving images and ensure they are still.

Editing Your Images

Once you have taken your product photographs it’s time to edit them. Maybe you have preferred editing software. If you are using your smartphone to take images you can use Flickr, Snapseed, Instagram, VSCO, or Adobe Lightroom to edit your photographs.

Once you have chosen your preferred method of editing it’s time to adjust the contrast, increase the temperature, play with the saturation, and the white balance until you are satisfied with your finished product.

You also want to ensure your image is centered and the correct size. If you are using this image for social media check what size the image needs to be. If your photograph needs to be printed or used on a website check the file size and adjust it accordingly.

Product photography doesn’t have to be hard, challenging, or expensive. You can take great photographs from the comfort of your own home. But remember it’s worth spending extra time getting the right images in high quality, as images can make a customer decide whether or not they want to purchase the product.


Images: 

Feature Image: https://unsplash.com/photos/4LDoRe_Lne8
Image 1: https://unsplash.com/photos/ArGvQkA7iOw
Image 2: https://unsplash.com/photos/4LDoRe_Lne8
Image 3: https://unsplash.com/photos/TTqqYj5Iaqs
Image 4: https://unsplash.com/photos/k0VQPZwhczM
Image 5: https://unsplash.com/photos/SL5d_8ywAAA

Author avatar
Anny Wooldridge
http://www.annysadventures.com/
Anny Wooldridge grew up in Norfolk, England. She is a passionate traveler and has visited over 38 countries as well as living and working in Greece, France, and Colombia. She started a travel blog inspiring others to travel and has pursued her passion for writing ever since as a freelance travel writer and editor.
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